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Instead of spending your days in back-to-back one-on-one sessions, with online group coaching, you can bring people together, help more clients in less time, and create a shared space for learning and accountability.

Successful organization is possible, but it does require some considerations. You need to have a clear goal and structure for your group coaching sessions that keeps your participants engaged, and you need a process for working out the logistics online without losing your mind.

In this guide, we will walk you through the important steps to think through, organize, and successfully roll out a group coaching program that you are happy with and that serves your clients. You will learn the essential components of a plan, how to facilitate group coaching compared to individual coaching, and options for designing and facilitating large-scale or group executive coaching programs online.

Key Takeaways

• Group coaching helps you scale without burnout. You can serve more clients at once, increase income, and still provide quality support.
  
• Pick a model that fits your style. Choose between Cohort (fixed schedule), Program (self-paced), or Membership (ongoing access).
  
• You can get all the tools you need in one location with �ڰ�������. From course delivery and live sessions to payments and community, it’s fully integrated.
  
• A strong structure keeps clients engaged. Set expectations early, keep things simple, and support different learning styles.
  
• Peer learning improves outcomes. Clients gain extra insight, motivation, and accountability from each other, not just from you.
  
• You don't have to complete everything by hand. Make use of �ڰ�������'s tracking, funnels, and automation to make your program run more smoothly and expand with ease.

How To Structure A Group Coaching Program

Before you worry about how many sessions or what tech to use, start with this:

• What kind of transformation are you promising?
  
• How much direct support can you realistically give?
  
• Are your clients more self-driven or do they need weekly nudges?

Once you’re clear on those, you can create a coaching program that makes sense—for them and for you.

Each of these three popular models offers a unique approach to managing client progress and conducting sessions.

1. The Cohort Model

This model is like a classroom. Everyone starts at the same time, follows the same schedule, and goes through the program together. Participants build momentum and strong connections with their peers because they are all on the same journey.

Best for: New group business coaches, complex topics that need step-by-step support, or pilot programs testing a new offer.

Key characteristics:

• Set dates for the start and finish
• Everybody advances together
• Strong relationships with peers and responsibility
• Live sessions are planned according to the group timeline.
• Increased costs as a result of individualized care

If you want to guide clients through a transformational coaching process where each milestone builds on the one before it, this format is perfect. Since everyone is on the same page, you can tailor your coaching to the group’s shared challenges.

2. The Program Model

The program model is a self-paced group coaching format designed for flexibility and scale. Clients can join whenever they’re ready, access your pre-recorded content immediately, and move through the material on their own schedule. 

You can still hold live workshops or Q&A sessions, but once you've set up the coaching process, most of it works on its own.

Best for: This strategy works best for coaches who already have a coaching program that works.

Key characteristics:

• Self-directed enrollment
• Automatic scheduling of content
• Deliverable at scale, without ongoing live sessions
• Low cost, with potential for more social ecosystems
• Little to no real-time participant interaction

This model is something to think about if you've been wondering, "How can I design a coaching program that functions without me in every session?" Platforms like the �ڰ������� Coaching Program give you everything you need to build, outline, and automate your sessions.

3. The Membership Model

Rather than having a set start or end date, this format gives clients ongoing access. They pay a monthly or yearly subscription fee to join your coaching community, attend regular live sessions, and get continued support.

Ideal for: Coaches who prioritize sustaining alumni engagement, generating recurring income, or long-term support.

Key characteristics:

• Evergreen enrollment
• Recurring subscription pricing
• Regular live sessions on consistent schedule
• Strong community focus
• Highest lifetime value potential

This is the model to use if you want to create a coaching program that keeps people coming back month after month. It will help you build lasting relationships and make money month after month.

How To Create And Run A Group Coaching Program (Step-By-Step)

Prior to developing your program, take a step back and clarify a few important points. Everything is shaped by these early choices, including the type of clients you draw in and the way you present your content.

Define Your Ideal Group Size

The number of participants you allow into your group coaching program will influence the entire experience for you and your clients. A small group allows for everyone to have an opportunity to speak, ask questions and get individual feedback. A larger group brings more energy and greater potential for revenue, but requires you to structure the program thoughtfully so participants feel included. 

Most coaches find their happy place somewhere between 8 and 15 participants. Once you go beyond this point it can be difficult to manage conversations, keep everyone engaged, and deliver on your offer.

For large-scale coaching programs with 20+ participants, run multiple cohorts or invite a co-coach to facilitate with you. This will allow you to maintain interactivity in the sessions while still scaling your program to its full potential without losing the quality of your service.

Review What You Already Have

Do not begin at zero if you do not need to. Assess what you already have. You may already have some pieces that can be reused or repurposed. Look for:

• Existing worksheets, templates or assessments
• Video content or training materials
• Case studies and stories of success
• Technology platforms and tools

If you're starting from scratch, don't try to build the entire program at once. Build it from a single, well-developed module.

Outline What Clients Will Be Expected To Do

Group coaching only works when participants show up and engage.  You must establish clear expectations in advance, so potential participants know if the timing is right for them, and if they even have the mindspace to commit to it. 

You should also clarify what you will expect from participants:

• Homework assignments/action items they need to complete
• The commitment to participate in group activities
• How often you will check in or assess progress
• What is expected in terms of engagement with the community

Make sure that you clarify this before anyone joins the coaching group. It will help avoid miscommunications, and lay a foundation for an active and accountable group.

Benefits Of Group Coaching For Coaches

Group coaching is one of the most effective methods for expanding your reach while still providing exceptional value. Instead of offering the same program repeatedly in one-on-one calls, online group coaching lets you serve more clients in shared sessions.

In many cases, your clients are better off because they learn from each other, not just you!

When you are able to deliver a clear group program, you receive four major benefits.

• Reach more clients in less time. One-on-one coaching limits how many people you can help. A group format removes that cap. If you charge $100 per person and bring 10 people together, you earn $1,000 in the same hour that used to earn you $200.
  
• Build a strong, supportive community. Group coaching fosters connection. Clients share insights, hold each other accountable, and stay motivated by watching others succeed. Many of these relationships last long after your program ends.
  
• Reduce prep time and avoid burnout. You create a repeatable framework—lessons, worksheets, and resources—that you can deliver to every group. This structure saves hours of custom preparation while still giving participants what they need.
  
• Grow as a coach and a business owner. Leading a group sharpens your ability to manage dynamics, facilitate discussions, and keep sessions focused. You’ll develop stronger leadership skills and a clear schedule that protects your time as you scale.

With the right program design, group coaching can help you make more money, work smarter, and build a strong client community without losing quality or personal connection.

Benefits Of Group Coaching For Clients

The benefits of group coaching are directed not only to the coaches and mentors offering it but also to the clients who are involved in those group coaching programs.

As a client in a group program, they are receiving more than just your advice - they get additional skills, new perspectives, and connections that often extend far beyond group program sessions.

Here are some ways group coaching can make a difference for your clients:

• They learn from more than one voice. In a group setting, clients don’t only hear your coaching. They listen to others share challenges, wins, and ideas. This often sparks solutions they might not have thought of on their own. That mix of perspectives speeds up breakthroughs and lead to more creative problem-solving.
  
• Accountability keeps them moving forward. It’s harder to stay stuck when you’re surrounded by people taking action. Group members naturally motivate each other to show up, participate, and apply what they’re learning, often achieving more than they would in one-on-one coaching.
  
• They get expert support at a lower price. Not everyone can afford private coaching, but group programs open the door to your expertise at a more accessible rate. Clients still get your guidance, tools, and structure, just in a shared environment that makes it more affordable.
  
• Real connections form along the way. Many clients leave with friendships, new support networks, or even business partnerships they never expected. The relationships built in a group setting often last long after the coaching program ends.
  
• They feel understood, not isolated. Struggling alone can be discouraging. Being part of a group where others face similar challenges helps clients feel less alone. That sense of community often brings relief and fresh motivation to keep going.

Group coaching works because it combines expert support with peer learning, accountability, and connection. For many clients, the group experience itself becomes just as valuable as the coaching content.

Differences Between Group Coaching, One-On-One, And Team Coaching

Each type of coaching has its advantages and disadvantages. The ideal type of coaching will ultimately depend upon your objectives, the kind of clients you attract and your desired outcomes.

Below is a quick reference to use in considering which to employ.

• Group coaching is most useful when you want clients to learn from their collective experiences, gain community inspired motivation, and celebrate as a group.
  
• Individual coaching (or "one on one" coaching) is most useful when highly individualised private sessions are desired that are deep dives into a person's challenges and goals.
  
• Team coaching is often used in organizations to bolster collaboration, solidify communication, and enhance group performance, success and synergy while working with an organizational team or project team.

Once you're clear on which type you lean toward, also knowing what further differentiates their use can be helpful.

Group Coaching vs One-on-One Coaching

Group coaching allows people who may have similar objectives to learn together through the shared experience. Clients will still be working towards their own growth trajectory, but they are exposed to other perspectives, feedback, and motivation in the group process. It is personal development in a community context. 

One-on-one coaching is focused solely on the goals, challenges, and pace of one person. One-on-one coaching offers full customizability, additional privacy and can often provide an additional layer as sensitive or more complex topics come up. 

Use group coaching when:

• Clients are working through similar challenges
  
• Peer support would improve outcomes
  
• You want to scale without losing value

Use one-on-one coaching when:

• Clients need personal, tailored support
  
• The topic is private or emotionally sensitive
  
• The client’s situation is highly unique

Group Coaching vs Team Coaching

We have explored group coaching where people with a similar goal got together, but didn't know one another outside of the program. Team coaching has a different feel to it. The goal is to coach an existing team in a company or organization. 

The goal is not only individual growth, but also how effective the group works together as a team, covering things like communication, collaboration, and achieving outcomes together.

So to summarize, group coaching involves strangers working toward similar, personal outcomes while team coaching involves coaching an existing team to improve performance and connections within an already established team.

How To Organize Your Group Coaching

A successful group coaching program starts with two things: the right people and a clear structure. The way you set up your group and decide who joins can significantly impacts how clients experience your program.

If you’re still figuring out how to reach the right participants, you might find this guide on marketing for coaches helpful. It covers strategies to attract the right audience before you even launch your sessions.

Know Who Your Program Is For

Before you try to fill your spots, you should consider who you envision as getting the most value from your coaching. If you are able to identify your "ideal clients", you'll more easily be able to attract the right participants and create the right group dynamic.

For example, you will want participants who are struggling with similar issues, want the same type of results, or have a similar background and experience. The vibe of the group participants is also important. You will want your clients to feel comfortable opening up and sharing with each other, and willing to participate instead of just listen. 

Additionally, consider the types of questioning and coaching you intend to use with your sessions, this will also help you to filter the right participants in. 

A few examples:

• Impactful communication workshops. For professionals who want to nail presentations or speak up more in meetings.
  
• Goal-setting and accountability sessions. For freelancers who need structure and a push to stay consistent.
  
• Stress management and resilience training. For high-level managers juggling nonstop demands.
  
• Confidence-building circles. For new leaders learning to handle visibility and decision-making.
  
• Sales practice sessions. For small business owners who want to refine their pitch and close more deals.

When you know your audience this well, it will shape who joins, how you run the program, and the kind of results you can promise.

Be Selective About Who Joins

Not everyone can benefit from group coaching. You want people who will fully participate and help the group grow, not just take up space.

Prioritize clients who:

• Show up and engage consistently
  
• Follow through on their commitments
  
• Respect group boundaries and confidentiality
  
• Are open to feedback and willing to support others

Use An Application Or Discovery Call

You can screen potential members with a short application or a quick phone call. It's not about being exclusive; it's about making a group that works.

Be sure to:

• Explain what the program involves
  
• Ask questions to gauge readiness
  
• Spot potential red flags or personality clashes
  
• Confirm they understand the time commitment
  
• Check alignment with your ideal participant profile

Set Clear Agreements From The Start

When people know what is expected of them, they do better. Setting rules for the group from the start helps make the space safe and focused.

You can add:

• Confidentiality rules
  
• How often they need to show up
  
• Basic communication expectations
  
• Attendance policies
  
• Respect and participation standards

How To Set Up Group Coaching In �ڰ�������

Group coaching online lets you reach more people from anywhere. �ڰ������� has everything you need to create, run, and manage successful group coaching programs without having to deal with multiple platforms or complicated technical setups.

1. Creating Your Group Coaching Products

To build a complete group coaching experience in �ڰ�������, you'll usually need two main products: one for your core content and another for community interaction.

Step 1: Set Up Your Membership Product

Click on Products, then Create a Product, and then choose Membership. 

This will be where you keep all of your coaching materials. Everything your clients need to learn, download, and keep track of their progress.

You can add the following to your membership area:

• Video lessons and recorded sessions
  
• Downloadable worksheets and templates
  
• Progress tracking features
  
• A resource library
  
• Assignments or action steps
  

This setup gives clients one place to access everything, helping them stay focused and organized throughout the program.

Step 2: Create a Community Space

Next, use the Community blueprint to make a second product. This gives your clients a private place to talk and connect between sessions.

Members can do the following in the community space:

• Join discussions and ask questions
  
• Celebrate wins and share challenges
  
• Network with other participants
  
• Stay updated with program news

Keeping your community inside �ڰ������� removes the need for outside platforms and gives everyone a seamless, distraction-free experience.

2. Use �ڰ�������’s Built-In Coaching Features

Use �ڰ�������'s special coaching even better. Here’s how to use them to stay organized and keep your clients engaged.:

Live events and sessions. You can schedule and run your group coaching calls directly in �ڰ�������. Clients get calendar invites automatically and can join the session through their member dashboard. No need for third-party tools.

Progress tracking. �ڰ�������’s analytics show how clients are moving through your content. You’ll be able to see who’s staying on track, who’s falling behind, and who might need extra support. It also helps you spot your most engaged clients.

Automated communications. You can that send out program materials, remind members of upcoming sessions, and keep them motivated throughout their journey.

3. Build Effective Marketing Funnels

The next step after your group coaching program is ready is to get it in front of the right people. �ڰ������� makes this easy with built-in pipeline blueprints, which are that you can change to fit how you want to get new clients and sign them up.

Depending on how you want to do things, there are a few different types of funnels to choose from.

Lead Generation Funnels

Offering a free lead magnet is one of the best ways to get new customers. It could be a short quiz, a worksheet you can download, or even a video of a coaching session.

With �ڰ�������'s Lead Generation Pipeline, you can:

• Build a clean landing page that captures names and emails
  
• Deliver the freebie automatically after someone signs up
  
• Nurture new leads with a sequence of emails that introduces your coaching style and builds trust over time

This type of funnel works well if you want to steadily grow your list and build interest in your program before asking for a sale.

Product Launch Funnels

The Product Launch Pipeline is a good fit if you are a coach who only accepts new students on specific dates. It helps you to build excitement before you open the doors.

It starts by giving people some value to get them interested for a few days. Then, as the launch date gets nearer, you create urgency for people to join quickly by having a short enrollment window or a limited number of spots.

You don't have to do every step manually because �ڰ������� can automate everything on the email side, landing pages, and the entire sales process.

Webinar Funnels

Some coaches may want to teach before they sell, and �ڰ�������'s Webinar Pipeline has the tools you need to host an event that teaches and sells, if that's how you like to do things.

You can exdptain a webinar, send invites to people, and provide a great presentation to show people what you have to offer, while �ڰ������� will send follow-up emails and tell them what to do next after the event. This makes it easy for someone to join your group coaching program.

Each different type of funnel can be adjusted to fit your voice, offer, and timeline. This enables you to concentrate on connecting with your ideal clients and helping them move forward, while �ڰ������� manages the technology.

4. Streamlining Program Delivery

One of the best things about �ڰ������� is that it makes everything behind the scenes easier. You don't have to use five different tools to handle payments, content, and communication. �ڰ������� keeps everything in one place, which makes your job easier and gives your clients a better experience.

Let's see how it works.

First, all of your content is in one place. The membership area is where your videos, worksheets, session replays, and other resources are. Clients don't have to search through emails or look for links; everything they need is in one neat dashboard. And you can make changes in just a few minutes.

Next, payments are done automatically. �ڰ������� takes care of subscriptions, payment plans, and enrollment fees for you. That means you won't have to do as much paperwork and won't have to deal with as many payment problems.

Lastly, you can manage your members with great care. You can tag participants, keep track of what they're doing, and send different emails to people based on how involved they are or where they are in the program. This lets you send the right message at the right time, whether someone is falling behind or ready to move on to your next offer.

Best Practices For Group Coaching Structure

It takes work to run a good group coaching program. It happens because of careful planning, good facilitation, and a structure that helps people learn and grow. These are the most important things you can do to make group programs work better for your clients and for you.

Here’s how to lead a group coaching session:

Keep The Structure Simple

Complex programs can be too much for some people. Consistency, clarity, and simplicity are the keys to the best group coaching programs.

To stay on track:

• Stick to consistent meeting times and session formats
  
• Create a rhythm your participants can rely on
  
• Share clear agendas before each call
  
• Make all resources easy to access in one place
  
• Use simple tools for communication and support
  

When clients know what to expect, they show up more confidently and stay engaged.

Ask Better Questions

The questions you ask will determine how deep your group talks are. Good questions make people feel comfortable, help them understand, and bring the group together.

Here are some types you should have on hand:

At the start of a session, try asking:

• “Who had a win this week that the group can celebrate?”
  
• “What challenge should we tackle together today?”
  
• “Who learned something from last week’s session that others might benefit from?”

Midway through a session, use prompts to connect members:

• “Has anyone faced something similar and can share how you handled it?”
  
• “Who can add a different perspective or tip here?”
  
• “Which ideas are resonating with you so far?”

At the end of a session, wrap up with group-focused reflections:

• “What’s one action you’ll commit to that we can all check in on next time?”
  
• “Who inspired or supported you today, and why?”
  
• “What takeaway from this discussion could help everyone here?”

This approach turns a session from a coach-led Q&A into a community conversation where members support, challenge, and motivate each other.

Create Opportunities For Peer Learning

When clients learn from each other, they make some of the biggest progress. Don't leave peer interactions to chance; build them into your structure to encourage them.

Here are some ways to do this:

• Peer partnerships: Match members to check in, practice, or troubleshoot between sessions
  
• Success story sharing: Create space for people to share wins and what they’ve learned
  
• Collaborative problem-solving: When someone is stuck, let the group offer input and ideas

These small touches turn your group into a real community.

Support Different Learning Styles

Everyone learns in a different way. Great group programs have something for everyone, so no one feels left out.

Here's how to include all kinds of learning:

• For visual learners, use diagrams, checklists, and other visual tools to organize information.
• For auditory learners, give them a place to talk and record the sessions.
• Kinesthetic learners: Use role-playing, interactive activities, or prompts to think about things.
• For learners who read and write, give them written guides, journaling prompts, or summary documents.

People will pay more attention and learn more if you are flexible with how you deliver your lessons.

Manage Group Dynamics Actively

How well you control the energy in the room is what makes a group experience great. Make sure the space is fair, respectful, and open to everyone.

Here's how to help with that:

• Gently ask the quieter members to share
• When necessary, redirect dominant voices to make room for others.
• Let everyone have a chance to talk by breaking into small groups.

If conflict arises, address it quickly:

• Treat different viewpoints as valuable, not disruptive
• Step in when comments cross the line
• Use private follow-ups for recurring issues

And when things go well, celebrate it:

• Acknowledge individual wins as a group success
• Show how group support made a difference
• Create shared rituals or closing routines that build group identity

Don’t Overload The Program

More content doesn't always lead to better results. In fact, teaching too much too quickly often makes people feel overwhelmed and causes them to quit.

Instead:

• Pick a few main ideas and stick with them.
• Add challenges slowly so that students don't get stuck.
• Leave room for thinking, practicing, and talking.
• Give advanced learners who want more extra content.

In group coaching, depth is more important than volume.

Getting Started With Group Coaching Programs In �ڰ�������

Hopefully, you now have everything you need to be successful at starting and running a group coaching program. The next step is for you to create your process, and this is the part �ڰ������� can help with.

If you’re a coach wanting to grow your online coaching business without much complication, �ڰ������� has all the tools you need to create, deliver, and scale your group coaching program in one place.

Why �ڰ������� Is Perfect For Group Coaching

Most platforms make you put things together on your own, with course content in one place, community in another, and payments in yet another. �ڰ������� makes things easier by keeping everything in one place.

Here's why it's a good choice for coaches:

• All-in-one convenience: You can host your lessons, run your community, accept payments, automate emails, and track progress, all without leaving the platform.
  
• A polished client experience: �ڰ������� helps you build a branded space that feels professional and builds trust from the first click.
  
• Room to grow: Start small and scale up as your audience grows. �ڰ������� can support hundreds of clients without needing to change platforms.
  
• Built-in marketing tools: With email automation, landing pages, and pre-built funnels, you don’t need to hire a tech team to get the word out.

�ڰ������� is a complete system that helps you grow, connect with, and support your clients at every stage.

What This Means For You

• If you’re curious “how many groups can I have in �ڰ������� Coaching?”, the answer is simple: as many as you want. No hidden limits on group count or coaching clients.
  
• Planning to occasionally run bigger live sessions? Up to 200 attendees per call is supported, so you can mix smaller cohorts with occasional large trainings.
  
• Worried about scaling? �ڰ������� handles it. Create one group, replicate it, run multiple cohorts, or expand into full membership programs. Everything stays under one roof.

Plan Your First Group Coaching Program

Before you jump into building out your entire program, it helps to set a strong foundation. Think of this stage as giving your program purpose and direction from the very start. So, what should you include in your group coaching plan?

• First, define the transformation: What will your clients walk away with at the end? Be specific. Think in terms of real change they’ll experience.
  
• Next, map out the journey: Break down your content into a clear progression. What topics will you cover, and in what order? What skills will they build along the way?
  
• Once you have that framework, choose your price: Base your pricing on the results you’re offering, the value you bring, and what your ideal clients are willing to pay.
  
• Finally, set up your launch plan: Set a timeline that builds interest, engages your audience, and guides them toward enrollment. A simple launch plan is better than waiting for perfection.

And before you go all-in, make sure your coaching idea is something people truly want. Use our free worksheet to test your concept, define your audience, and spot opportunities before you spend weeks creating content.

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Try Our Free 12-Week Coaching Sample

Need a place to start? You can use or change this structure based on your level of expertise:

Weeks 1–2: Laying the Groundwork

• Introduce the program and set clear goals
  
• Build group connection
  
• Assess where each client is starting from

Weeks 3–6: Core Skill Building

• Teach your core method or system
  
• Provide space for practice and peer feedback
  
• Address common roadblocks as they come up

Weeks 7–10: Implementation

• Clients apply what they’ve learned in real life
  
• Partner them up for accountability
  
• Check progress and help adjust course if needed

Weeks 11–12: Wrap-Up and What’s Next

• Reflect on wins and celebrate progress
  
• Create personalized next-step plans
  
• Encourage continued connection and support beyond the program

Sign up for our newsletter to get the full 12-week coaching program guide, which includes a detailed, ready-to-use template with outlines for each session. You can change it to fit your needs, and it gives you a clear plan for how to run your first group with confidence.

What Is Group Coaching?

Group coaching is when a coach works with clients together. They have different goals, but they are all working to reach those goals together with their coach and the group.

The purpose of group coaching is to help multiple clients work toward their individual goals in a shared environment. It creates accountability, promotes peer learning, and provides access to professional coaching at a lower cost than one-on-one sessions.

It works best when clients are dealing with similar issues and vocally get to hear different perspectives. It also creates a setting where clients feel less alone and are thus more likely to take action.

When you're trying to decide whether to offer group or individual coaching, it's helpful to think about how the structure, goals, and needs of the clients are different. The first step to picking the right format is to figure out what your clients need most and how you can best help them get what they want.

Group coaching is the next step if you want to grow your coaching business and help more people without getting too tired. It lets you help more clients, make a steady income, and build a business that helps your life instead of the other way around.

�ڰ������� has everything you need to make it happen. It's all in one place, from delivering content and managing clients to marketing funnels and payments. It's made for coaches.

You don't have to do it all by yourself. Try �ڰ������� for free for 14 days and see how it can help you start and grow a group coaching program that works.