�ڰ�������

You’ve probably written emails that got opened, clicked, and even converted. But here’s the thing—most people don’t know how to write emails that work. And they’re willing to pay someone who does.

That’s where you come in.

Selling email templates is one of the easiest ways to turn your writing skills into passive income. You create the templates once, and they can keep selling for months (or even years) with little effort on your part. No client calls. No endless revisions. Just a well-crafted product that solves a real need.

In this guide, I’ll show you exactly how to do it:

• How to find the right niche (because not all templates sell equally)
  
• What to include in your templates so people trust and buy them
  
• Where to sell them—and how to price them so you're not underselling yourself
  
• Smart ways to market your templates without being pushy

You don’t need to be a copywriting guru or have a massive email list. You just need a bit of strategy, a strong product, and the willingness to get it in front of the right people.

Let’s break it all down—step by step.

Why Selling Email Templates Is A Smart Business Move

Email still works—and it works better than most channels out there. on email marketing. That’s a 3,600% return.

This kind of ROI means businesses are always looking for ways to improve their email performance. But many don’t have the time or skills to write great emails. That’s exactly where email templates come in.

This creates a perfect market opportunity for well-designed, ready-to-use templates.

Here's why email templates make an excellent digital product:

Low Barrier To Entry

You don’t need to know how to code or use fancy design software. A solid understanding of what makes an email convert—clear structure, strong subject lines, and a compelling message—is enough. Tools like Mailchimp, ConvertKit, or even a simple Google Doc can help you create templates people will actually use.

This makes email templates one of the easiest products to create, even if you’re just starting out.

Minimal Startup Costs

There’s no need to invest hundreds of dollars upfront. You probably already have everything you need—your laptop, an email marketing tool, and your experience. That means more freedom to experiment without the pressure of making your money back right away.

The biggest investment is your time—and even that pays off quickly once your templates are up for sale.

Recurring Passive Income

Once a template is created and listed, it doesn’t need constant attention. It can sell again and again without extra work. One template could bring in income for months, or even years. As your collection grows, your earnings stack up, giving you a business model that works even when you’re not actively selling.

That’s the beauty of digital products—they scale without extra effort.

High Demand Across Industries

Email isn’t niche. Every kind of business uses it—from startups and freelancers to ecommerce stores and real estate agents. Welcome sequences, launch emails, follow-ups, newsletters, sales campaigns… the list never ends.

This creates a wide customer base that is always looking for ways to save time and improve results. Well-designed templates meet that need perfectly.

Types Of Email Templates You Can Sell

Before you start creating anything, it’s important to get clear on what kind of email templates you want to offer. Some templates are nice-to-have, while others are in high demand and solve real business problems.

The more practical and results-driven your templates are, the easier they’ll be to sell. You want to focus on emails that people send regularly, the ones that directly impact conversions, sales, or relationships.

Here are some of the most profitable and popular categories to consider when building your product line:

Marketing Email Templates

These are used to promote, engage, and convert, making them some of the most sought-after templates.

Marketing templates help users grab attention, build trust, and encourage action—whether it's clicking a link, making a purchase, or signing up for something new.

Here are some top examples:

• Newsletter templates: Keep audiences informed and engaged with regular updates, news, or insights. These are key for building long-term relationships.
  
• Promotional campaign templates: Ideal for product launches, seasonal sales, or special offers. Designed to create urgency and drive clicks.
  
• Abandoned cart email templates: Help ecommerce brands recover lost sales with reminder emails that nudge customers to complete their purchases.
  
• Product announcement templates: Great for showcasing new products, features, or services in a clean, impactful way.

Transactional Email Templates

These are the essential emails businesses send after a user takes an action. They might not feel “exciting,” but they’re crucial—and often overlooked.

That’s why polished transactional templates are so valuable: they improve the customer experience while saving the sender time.

Here’s what that looks like:

• Order confirmation emails: Sent after a purchase to reassure the buyer and outline next steps.
  
• Welcome email sequences: A warm, professional introduction for new customers or subscribers.
  
• Account verification emails: Ensure security and guide users through the signup process.
  
• Payment receipt templates: Clean, professional receipts for completed transactions.

Cold Outreach Templates

For people trying to land clients, book meetings, or grow their network, cold emails are essential. But writing them is tough—most people struggle to find the right words.

That’s why outreach templates are a big seller. They give users a proven structure that’s direct, respectful, and easy to customize.

Templates in this category include:

• B2B cold email templates: Help professionals introduce their services and get responses.
  
• Follow-up sequences: Keep the conversation going after an initial email or touchpoint.
  
• Meeting request templates: Polite, effective requests that increase the chance of a reply.
  
• Networking and intro emails: Simple templates to make new connections or open doors.

Industry-Specific Templates

Sometimes, the best way to stand out is to go niche. Creating templates tailored to a specific industry lets you speak your customers’ language—and charge more for it.

These templates are designed to match the tone, structure, and needs of a particular profession or audience.

Here are a few examples:

• Real estate email templates: Announce open houses, highlight new listings, or follow up with buyers.
  
• Coaching welcome sequences: Onboard new clients, deliver resources, and build trust early on.
  
• Consulting proposal follow-ups: Reconnect with leads after sending a proposal or discovery call.
  
• Course creator engagement emails: Keep students engaged throughout a course with timely check-ins and reminders.

The more specific your templates are, the more useful they become. People aren’t just buying design—they’re buying a shortcut to results. When your templates solve a clear problem and fit into someone’s existing workflow, they sell themselves.

How To Create Sellable Email Templates

Understanding the market is one thing—creating templates people actually want to buy is another. It’s not just about writing good emails. It’s about designing templates that are effective, easy to use, and tailored to your audience’s needs.

Here’s how to approach the creation process step by step:

1. Research Your Target Audience

Before you write a single line, get clear on who you’re creating for. Your templates should feel like they were made specifically for your buyer, not just any business.

Ask yourself:

• What kind of people or businesses will use these templates? (Coaches, ecommerce store owners, SaaS startups, course creators, etc.)
  
• What do they struggle with when it comes to email? (Low open rates, poor conversions, no time to write?)
  
• What outcome are they hoping for? (More sales, more signups, stronger customer relationships?)
  
• What tone, style, or layout matches their brand and audience?

For example, if you're designing templates for coaches or course creators, focus on sequences that drive student engagement, share upcoming modules, or showcase testimonials from past clients. These aren’t just emails—they’re tools that help them build trust and boost retention.

The better you understand your audience, the easier it is to create templates that actually sell.

Not sure who your templates are really for? Use our free niche discovery worksheet to identify a profitable, high-demand market before you hit publish.

{{find-niche="/misc/leadgen"}}

2. Design Templates That Convert

A template isn’t just a pretty layout—it needs to guide the reader, deliver value, and encourage action. When someone buys your template, they’re hoping it will save them time and improve their results.

That’s why design matters just as much as the words inside.

Here’s what separates a sellable email template from a generic one:

• Clear visual hierarchy: Organize content so the most important elements—like headlines and calls to action—stand out immediately.
  
• Mobile responsiveness: are opened on phones, so your templates need to look great on any screen size.
  
• Modular layout: Use content blocks that buyers can easily edit or rearrange. This makes your template flexible enough for different campaigns while keeping the structure intact.
  
• Placeholder copy that teaches: Instead of filler text, use copy that shows buyers how to write headlines, calls to action, and body content that converts.
  
• Strategic CTA placement: Guide the reader toward a single, clear action. Make sure buttons or links are easy to find—and hard to ignore.

Before listing your templates for sale, test them across major email clients (like Gmail, Outlook, Apple Mail) to make sure they display properly everywhere.

3. Create Valuable Supplementary Materials

Most buyers aren’t just looking for a template—they’re looking for help. That’s why adding extra resources can increase your perceived value and justify a higher price point.

Even simple guides can make a big difference.

Here’s what you can include:

• A quick-start usage guide: Walk the buyer through how to customize your template and plug it into their email platform.
  
• Email best practices: Share tips on sending frequency, timing, or how to warm up an audience before a launch.
  
• Subject line examples: Give a few proven subject lines that match the tone of your template and improve open rates.
  
• Segmentation tips: Help buyers understand how to send the right message to the right people, increasing the chances of engagement.

These extras not only make your product feel more complete—they also reduce support questions and refund requests. Buyers feel confident using your templates, which means better reviews and more repeat customers.

4. Package Your Templates Professionally

How you present your templates is just as important as how well they’re written. A clean, professional package builds trust right away and makes it easier for buyers to use what they’ve purchased, without confusion or frustration.

You want people to open the download folder and immediately feel like they made a smart purchase.

Here’s what to include to make your product look polished and ready for use:

• High-quality preview images: Show your templates in action. Include mockups that display what the email looks like on desktop and mobile. This helps buyers visualize the end result before they even open the file.
  
• Well-organized folders and files: Keep everything tidy. Use clear, descriptive filenames and separate different templates or file types into labeled folders. This small detail goes a long way in making your product feel professional.
  
• Compatibility notes: Let buyers know which platforms your templates work with—like Mailchimp, ConvertKit, or Klaviyo. Mention if the files are HTML-based, drag-and-drop compatible, or platform-specific.
  
• Setup guide (PDF): Include a clean, easy-to-follow PDF that walks the buyer through setup and customization. A well-designed guide reduces questions, builds trust, and improves the user experience.

Think of this as your “unboxing” moment. When someone downloads your product, everything should be easy to access, easy to understand, and clearly built with them in mind.

How To Sell Your Email Templates Online

Once your templates are ready, the next step is to ensure that people actually find and buy them. Selling digital products like email templates isn’t just about uploading files and waiting for results. 

It’s about being intentional with where you sell, how you price, and how you get in front of the right audience. Let’s break that down.

1. Choose the Right Platform

The platform you choose will shape how much control you have, how much profit you make, and how your brand is perceived.

Many creators start by using all-in-one platforms like �ڰ������� because it allows you to:

• Build a professional website
• Host your templates
• Sell them directly to your audience—all from one place

The advantage is clear: you keep more of your earnings, you control the customer experience, and you can easily build email lists, run promotions, track your sales, and even expand into other digital products, such as courses or memberships. It’s a full business setup, not just a storefront.

On the other hand, if you’re looking to gain quick exposure and test your templates with a larger audience, you could start by listing them on established marketplaces like Etsy, Creative Market, or ThemeForest.

These platforms already have traffic, so it’s easier to get in front of potential buyers. The trade-off is that they take a cut of your sales and offer limited customization and branding. While you benefit from their reach, you don’t have the same level of ownership over your business.

A smart long-term approach is to combine both. Use marketplaces to build visibility and social proof, then gradually shift your focus to a platform you control, where you keep more profit and build a more sustainable brand.

2. Price Your Email Templates Strategically

Pricing isn’t just about picking a number that feels right. It’s about finding the sweet spot between what your audience expects and the value your templates provide. 

Consider these pricing models:

Individual Templates

Selling individual templates is a good starting point, especially if you're targeting people new to email marketing. A single template priced between $5 and $25 is accessible and helps you build trust with first-time buyers.

Template Bundles

As you build more templates, bundling becomes a powerful strategy. For example, a 5-part welcome sequence or a full launch series allows you to charge more—anywhere from $30 to $100—while offering better value to the buyer.

You're not just selling files; you're providing a complete, ready-to-use solution.

Subscription Access

If you’re looking for recurring income, consider a subscription model. Giving buyers access to your entire library (plus new templates each month) can create steady revenue while keeping your audience engaged.

This works especially well on platforms like �ڰ������� that support membership setups.

Industry-Specific Premium Packages

You can also position your templates as premium offerings, especially if you’ve designed them for a specific industry.

A niche-focused package that helps real estate agents generate leads or helps coaches onboard clients smoothly can easily sell for $100 to $300, particularly if you include extra materials like usage guides, strategy tips, or subject line swipe files. People are willing to pay more when they see the real-world value behind the product.

3. Market Your Email Templates Effectively

Creating a great product is only half the work—now it’s about getting it in front of the right people. Even the most well-designed templates won’t sell if no one knows they exist. Marketing is what turns your work into income, and the good news is, you already have the tools to do it well.

Start by helping people see what they’re buying. Don’t just describe your templates—show them in action. Include high-quality preview images so buyers know exactly what they’ll get. Use mockups to display how the email looks on both desktop and mobile, and consider creating a short video walkthrough showing how the template can be customized. Visuals remove guesswork and build trust instantly.

Social proof is just as important. People want to know your templates deliver results. Share feedback from happy customers, screenshots of improved metrics, or short case studies showing how your templates helped a business convert more leads or recover abandoned carts.

To position yourself as more than just a template seller, start building your authority as an email marketing expert. Share helpful content, give tips, and offer real value. When people learn from you, they’re more likely to trust your products—and buy them.

Here are a few simple ways to market your templates effectively:

• Share template previews: Use screenshots, mockups, and walkthroughs so buyers can visualize exactly what they’re getting.
  
• Post customer testimonials: Let others speak to the quality and effectiveness of your templates.
  
• Show real results: Share stats like open rates or click-through rates if available, even if they’re from your own campaigns.
  
• Publish helpful content: Write blog posts, create videos, or offer free email marketing tips that attract your ideal buyers.
  
• Offer a free sample: Let people try one of your templates to see the value before they buy the full set.
  
• Build your email list: Use your own templates in your marketing emails to show buyers how well they work in practice.

Your goal isn’t just to make a sale—it’s to build trust and create long-term value. When your marketing reflects the same care and quality as your templates, your customers will notice—and they’ll keep coming back for more.

Want to track how well your emails are actually performing? Grab our free tracking sheet to start refining your strategy based on real data.

{{email-performance="/misc/leadgen"}}

Best Practices For Selling Email Templates

Selling email templates isn’t just about creating a few files and waiting for the money to roll in. To build a business that lasts, you need to deliver quality, stay relevant, and make it as easy as possible for your customers to succeed with your product.

Here are a few best practices to keep in mind as you grow your template business:

Stay Current With Email Trends

Email marketing is constantly evolving—what worked last year might feel outdated today. Design styles change, automation tools become smarter, and regulations surrounding data privacy continue to evolve. Keeping your templates up to date ensures they stay valuable and competitive.

Keep an eye on trends like:

• Modern layout styles and visual design preferences
  
• Email automation features and how templates can support them
  
• Personalization strategies to help users boost engagement
  
• Compliance with GDPR, CAN-SPAM, and other legal requirements

Regularly refreshing your templates to reflect these changes shows customers that you know what’s current, and it gives them a reason to keep coming back.

Provide Excellent Documentation

A great template isn’t just about the content—it’s also about how easy it is to use. Many buyers aren’t advanced marketers or designers. They need clear, simple instructions to get the most out of your product. When you guide them well, you not only reduce support requests but you create a better experience that leads to positive reviews and referrals.

Make sure each template or bundle includes:

• Step-by-step setup instructions with screenshots or walkthroughs
  
• Troubleshooting tips for common formatting or compatibility issues
  
• Implementation best practices, such as when to send or how to structure sequences
  
• Performance tips that help customers get more opens, clicks, and replies

The easier your templates are to use, the more valuable they become—and the more likely your customers are to recommend them to others.

Offer Outstanding Customer Support

A smooth buying experience doesn’t end after the sale. Great customer support can turn a one-time buyer into a loyal customer—and even better, a brand advocate who refers others.

When people invest in your templates, they’re also trusting you to help them use them effectively. Quick, friendly, and helpful support sets you apart from the competition and builds lasting relationships.

Make it a priority to:

• Respond to technical questions quickly, especially if buyers run into setup issues.
  
• Offer customization tips when customers want to tweak the template for their brand or audience.
  
• Help troubleshoot compatibility issues across platforms like Mailchimp, ConvertKit, or Klaviyo.
  
• Actively collect feedback and use it to improve your current templates or inspire new ones.

Small touches—like a prompt email reply or a helpful tutorial—can leave a lasting impression and lead to glowing testimonials.

Continuously Expand Your Offerings

One of the best ways to grow your business is to keep giving customers a reason to come back. A single purchase can easily turn into multiple if you’re regularly adding new, useful templates to your catalog.

You don’t need to release huge bundles all the time—small, targeted additions can go a long way. Think about what your audience needs next, or what might be missing from your current lineup.

Here are a few ways to keep your offerings fresh:

• Seasonal or holiday-themed templates for events like Black Friday, New Year promotions, or Valentine's Day campaigns
  
• Templates built for new features or tools, like AI-generated personalization or AMP for email
  
• Advanced templates for multi-step automations, product launches, or onboarding flows
  
• Custom template services for premium buyers who want something tailor-made for their brand

The more value you provide over time, the stronger your brand becomes—and the easier it is to turn first-time buyers into long-term supporters.

Building A Sustainable Email Template Business

Selling email templates can easily start as a simple side hustle, but with the right approach, it can grow into a consistent and scalable business. The key is to stop thinking in terms of one-time sales and start thinking like a brand.

When you focus on creating a strong identity, building relationships, and offering more value over time, your business becomes something customers come back to again and again.

Create A Recognizable Brand

Templates are everywhere, but the ones that stand out have a signature style. The way your templates look, sound, and feel should reflect your brand’s identity—and that branding should stay consistent across everything you create.

A strong brand helps people remember you, trust you, and choose you over someone else.

To build a recognizable brand, stay consistent with:

• Template design – Fonts, layouts, colors, and structure should reflect your aesthetic
  
• Marketing materials – Keep the same tone and visuals across your sales pages, mockups, and previews
  
• Customer interactions – Emails, downloads, and support messages should all sound like you
  
• Social media presence – Share content that aligns with your brand voice and message

Your goal is for someone to see a template and know immediately: “That looks like something from you.”

Build Relationships With Your Customers

Treat every customer like a long-term client, not just someone making a one-off purchase. People are more likely to buy again when they feel like they’re part of something. Stay in touch, reward their loyalty, and make them feel seen.

A few simple ways to build strong customer relationships:

• Create a dedicated email list for product updates, special launches, or exclusive offers
  
• Offer discounts or bonuses for repeat customers
  
• Send free updates when you refresh or improve existing templates
  
• Ask for feedback and let them know when you’ve acted on it

When buyers feel valued, they come back—and they tell others about you too.

Consider Complementary Digital Products

As your template business grows, think about how you can serve your audience in new ways. Chances are, people who buy your templates are also interested in learning more about email strategy, writing better copy, or customizing their campaigns even further.

That’s where complementary digital products come in.

Here are a few ideas that pair naturally with templates:

• Email marketing courses that teach buyers how to use your templates more effectively
  
• One-on-one consulting for businesses that need a personalized campaign strategy
  
• Custom template services for premium clients who want something tailored to their brand
  
• Email copywriting swipe files or mini-guides to help users write better emails faster

The more ways you can support your audience, the more value you offer—and the stronger your business becomes.

Selling Email Templates On �ڰ�������

If you’re ready to turn your email templates into a real business, �ڰ������� gives you everything you need to do it in one place. Unlike marketplaces that limit your brand and take a share of your earnings, we empower you to build, market, and scale your business on your terms.

Here’s how we help creators like you go from side hustle to sustainable digital business:

We Help You Create A Professional Home For Your Templates

With �ڰ�������, you can build a beautiful, branded website—no coding needed. Use our flexible page builder to showcase your templates with product pages that not only look great but also highlight the value you bring. Add mockups, testimonials, and benefit-focused copy to turn interest into conversions—all from your own domain.

We Make It Easy To Bundle Templates With Education

One of the biggest advantages of using �ڰ������� is the ability to go beyond selling files. You can pair your templates with online courses, video tutorials, or full membership sites that teach your buyers how to use them effectively. This allows you to provide even more value—and charge more for it.

We Give You The Tools To Market With Confidence

Our built-in email marketing and automation tools allow you to build your list, nurture leads, and turn them into paying customers—all while using the very templates you sell. It’s the ultimate way to show your audience that you know what works—because you’re doing it yourself, right inside �ڰ�������.

We Help You Unlock Multiple Revenue Streams

With �ڰ�������, your email templates are just the beginning. You can grow your business by offering:

• Monthly template subscriptions that deliver ongoing value to your audience
  
• Email marketing courses that teach your systems and strategies
  
• 1:1 coaching or group programs for businesses that want expert support
  
• Community memberships that keep your customers engaged and supported

We give you the platform to bring it all together—products, marketing, payments, and customer management—so you can focus on what you do best: creating value and growing your business.

Final Thoughts: Your Email Template Business

Selling email templates is one of the smartest ways to turn your skills into income. With low startup costs and the potential for ongoing passive revenue, it’s an accessible business model for anyone who understands what makes email marketing work.

But the key to long-term success isn’t just creating templates—it’s building solutions. The most successful creators don’t simply sell designs or layouts. They sell clarity, time-savings, and proven results. They help their customers launch faster, write better, and stop second-guessing every email they send.

When your templates are built around real problems and real outcomes, you’re no longer offering a digital file—you’re offering value. That’s what sets you apart.

At �ڰ�������, we’re here to help you package that value, share it with the world, and build a digital product business that grows with you. From product setup to sales pages, email marketing to memberships, we give you everything you need to turn your templates into a thriving brand.

Ready to launch your email template business the right way? Try �ڰ������� free for 14 days and see how easy it is to create, market, and sell your templates—all in one place.